Frequently Asked Questions
I have never done Online Marketing before.
By March 31st, 2011, over 2 billion people are using the internet daily. Thus, whether you are a "brick-and-mortar" business or operating purely online, the internet is a force that cannot be ignored. It can be a means to reach literally billions of people.
Online marketing refers to all marketing activities a business conducts via the worldwide web with the aim of attracting new business, retaining existing business and developing its brand identity.
There are over 2 billion internet users and over 16.2 billion online searches every month. The potential showcasing your ads to millions of people are visible in online marketing and they are not restricted to a certain country or location. Ultimately, online marketing gives you ads broader audience you need to increase your sales.
There are many options in online marketing to fulfill your business' marketing objectives. From Search Engine Marketing (SEM) and Search Engine Optimization (SEO) to Facebook Advertising and Web Analytics, PurpleClick Media is a one-stop online marketing solutions with unmatched experience and expertise.
All you need is a campaign objective, products/services, and a website. As an online agency authorized by Google, Yahoo and Baidu, PurpleClick Media will help you strategize, execute and implement your online marketing campaign.
There are many advantages working with an authorised partner, including:
• You are assured professional campaign management and high quality customer service
• You will get full-service campaign account management, from account setup and activation, to ongoing campaign monitoring and optimisation
• You will receive detailed reporting and h3 customer support by telephone and email
• Credibility and confidence
• Peace of mind with your marketing dollars
• Transparency in pricing structure
• Support by principals such as Google, Yahoo and Baidu
I understand how Online Marketing works, but I don't know which platforms best suit my needs.
Over 16.2 billion searches were made in one month. Imagine if your ads are shown just to one percent of them—that's 162 million time your ads shown. So, it is important for you to choose the right solution.
We offer Search Engine Marketing (SEM), Search Engine Optimization (SEO), Facebook Advertising, Online Display Banners, Email Marketing, and Web Analytics services.
If you are looking at a more comprehensive and wholesome approach in your Digital Marketing plans, get in touch with us for a 360 Digital Strategy proposal.
Yes it can! With SEM, you are able to see your ads at the prominent #1 positions on all search engines. But of course, this requires strategising and knowledge about how 'search' works.
No, you should not worry. Each of our online marketing campaign is tailored to your needs, objectives and budget. In fact, almost all online marketing solutions are cost-effective. Search Engine Marketing (SEM), for example, works on a Cost-per-Click (CPC) model whereby your ad effectively appears for free unless an interested searcher clicks onto your ad.
Search Engine Marketing (SEM) is the use of sponsored listings with relevant keywords to drive highly qualified leads to your website.
Search Engine Optimisation (SEO) involves fine-tuning your website to improve listing positions at organic results or natural listings. This develops your website such that search engines such as Google and Yahoo can crawl and index your web pages.
Yes, definitely! Search Engine Marketing (SEM) is like marketing where you can have more control over how, when, where and what you are speaking with your audience. On the other hand, Search Engine Optimization (SEO), like public relations, gives the control over to the content owners (editors) who make the decision and you have little say. A good business strategy capitalizes on both to reap the unique benefits.
No one beyond the search engine engineers exactly know how search engine algorithm works. Search Engine Optimization (SEO) will ensure your website will be optimized to the highest search engine standard possible. Thus, it will prevent your website from disappearing on the search engine if they are updates or changes to the algorithm.
I am already doing Online Marketing, what is next for me?
Online marketing is more complex than submitting your ads to search engine platforms. So, you have to make sure that each marketing dollar you have spent gave you the result you want.
At PurpleClick, we will monitor your account and provide campaign statistics such as click-through rates (CTR). We will also put together a report at the end of the campaign to outline the cost related to your campaign, together with recommendations on how you should structure your next SEM campaign.
At PurpleClick Media, we ensure each of your marketing dollars is spent effectively. Also, we provide monthly report with key metrics for your reference and to keep you informed with the progress of your campaign.
There are multiple levels of process to optimise you campaign. From looking at statistical metrics to testing optimization changes—each level should be supervised closely.
As the leading online marketing agency in the region, PurpleClick Media is officially accredited by Google, Yahoo and Baidu to effectively execute each optimisation level.
The first thing you should find out is if the search engine platform approves your ads. Google, for example, has a set of policies that regulate the creation of your ads. If your ads are disapproved, naturally, your ads will not be shows on the platform.
You also need to check your daily budget. Search engine platforms will stop your ads from showing, if your daily budget has been reached.
The relevancy of your ad is not the only determinant in optimising your campaign. Your website is also a significant factor in determining the position of your ads or listing on the search engines. Thus, web development and optimisation should be an integral part of your campaign.