PurpleClick brings tech giants Google, Facebook, and Yahoo under one roof for Philippine launch
The multi-awarded Singapore agency is here to offer local businesses their full suite of performance-driven digital marketing solutions.
MANILA, Philippines–The Philippine arm of internationally acclaimed digital marketing agency PurpleClick was officially launched last September 29 at A Space Manila in Makati City.
With this launch, PurpleClick Philippines makes its full suite of services available to local clients, marking a strong desire and readiness to help Philippine businesses of all sizes grow via highly-targeted, cost-effective digital marketing campaigns.
The PurpleClick Philippines launch offered attendees a chance to learn from leading lights of the digital media world. Google Philippines Country Head Ken Lingan gave a talk on strategies for the mobile market, while Facebook Southeast Asian Manager for Small and Medium Businesses Lianne Dehaye shared her insights on the Filipino Facebook experience, also touching on their immensely popular photo-sharing social platform, Instagram.
Yahoo! Southeast Asia Manager for Partnership and Strategy Reuben Vijaratnam meanwhile discussed the state of mobile apps, while PurpleClick Media CEO Kriss Channe gave a brief introduction of the PurpleClick brand.
Founded in 2006, PurpleClick has developed online marketing campaigns for multinational companies, government agencies, and small and medium enterprises alike, winning numerous industry awards along the way.
“We’re very excited to show Philippine companies all that can be achieved through smart, performance-driven digital marketing.” says PurpleClick Philippines CEO, Piccina Alvarez. “The Philippines is one of the most digitally connected countries in the world, and there’s so much for companies here to gain from a well-implemented online marketing strategy.”
Finding regional solidarity in tech
Headquartered in Singapore, PurpleClick serves as the lead entity within the PurpleClick Group of business consultancy and digital marketing firms, specializing in performance driven digital campaigns as well as a number of other digital services. The agency is the first and only digital agency in Southeast Asia with Google, Yahoo!, and Baidu accreditation.
The company is particularly well known for its work in pay-per-click search engine marketing with a strong focus on conversions, which helped PurpleClick win six Digital Agency of the Year awards between 2009 and 2015.
PurpleClick Philippines is a venture between renowned Philippine tech incubator Hatchd Digital and Singapore’s PurpleClick Media, a partnership that draws heavily from both Hatchd’s strong ties with the local market and PurpleClick Media’s decade-long experience in the field of digital marketing. The company is also a long-standing partner of Google, Yahoo!, and Facebook.
PurpleClick was brought to the Philippines through the joint effort of its investors, Hatchd’s Manny Ayala and Marilen Tantamco, and PurpleClick’s Founder Leonard Tan and CEO Kriss Channe.
For more information, visit PurpleClick Philippines’ website at http://www.purpleclick.com.ph/

LOCAL HERO winner for the ‘Search Marketing Agency of the Year 2015’
Singapore, 8 June 2015 PurpleClick Media was celebrated as the LOCAL HERO winner for the ‘Search Marketing Agency of the Year’ at Marketing Magazine’s Agency of the Year Awards 2015. Among a crowd of almost 700 eager finalists at the ShangriLa Hotel Singapore, PurpleClick shone bright as an industry leader and top performer for the year.
LOCAL HERO winner for the ‘Search Marketing Agency of the Year 2015’
Singapore, 8 June 2015 PurpleClick Media was celebrated as the LOCAL HERO winner for the ‘Search Marketing Agency of the Year’ at Marketing Magazine’s Agency of the Year Awards 2015. Among a crowd of almost 700 eager finalists at the ShangriLa Hotel Singapore, PurpleClick shone bright as an industry leader and top performer for the year.
The Awards celebrates groundbreaking and innovative agency performances in Singapore and is proudly based solely on the opinion of client marketers. Over 700 client marketers in Singapore participated in Marketing’s annual Marketing Spend Benchmarking Survey to determine the finalists in each of the categories.
From then a high profile jury made up of 25 client marketers from leading brands including DBS Bank, FrieslandCampina, Lenovo, Tigerair and VISA assessed finalists submissions on key criteria covering business performance, team development, the depth of the agency’s contributions to the industry and community and the quality of work executed over the past year.
The award this year is a testament to PurpleClick’s accelerating efforts to become a world class Search and Digital Marketing agency for SMEs and large enterprises. Founded in Singapore in 2006, PurpleClick’s proven expertise in search, social media and mobile have enabled it to grow consistently for 9 uninterrupted years with expanding industry recognition.
“Many companies today, are still apprehensive about digital marketing channels,” said Kriss Channe, Chief Executive of PurpleClick Media. “We at PurpleClick, breaks the perceived complexity down to simple steps, for any size campaign, for any company, with measurable results and takes away the fear.”
Winning the prestigious Search Marketing Agency of 2015 award will give further confidence to the Singapore business community that not only digital marketing can deliver results, it will help companies acquire customers more efficiently, improve engagement and grow profitably in increasingly competitive environments.
Kriss adds, “We would like to thank our customers for their long standing trust and loyalty, we love our work and we love working for them!”
“Key also to our success, we would like to thank our many partners including Google, Yahoo, Baidu, Microsoft, Twitter and Facebook for their continuing support and faith.”
Digital and Search Agency of the Year (Local Hero) for 5 Consecutive Years and Mobile Marketing Agency of the Year (Local Hero) 2013
PurpleClick retained its title as Digital Agency of the Year (Local Hero) for the 5th consecutive year and also emerged victorious as the Mobile Marketing Agency of the Year (Local Hero) – both titles mark a significant milestone for a local company in this Asia Pacific region.
Digital and Search Agency of the Year (Local Hero) for 5 Consecutive Years and Mobile Marketing Agency of the Year (Local Hero) 2013
PurpleClick retained its title as Digital Agency of the Year (Local Hero) for the 5th consecutive year and also emerged victorious as the Mobile Marketing Agency of the Year (Local Hero) – both titles mark a significant milestone for a local company in this Asia Pacific region.
The winners of the Agency of the Year Awards 2013 were determined by the combination of a nation-wide survey on marketers’ agency preferences, and a thorough evaluation of agency performances during a specified timeperiod (1 January 2012 – 31 December 2012). Through both processes, the Agency of the Year Awards was completely clientdriven.
Marketing’s research partner Lighthouse Research helped survey and consult marketers in Singapore as to which agencies would most likely shortlist and engage across the major marketing services disciplines. These questions were asked in the larger context of Lighthouse Research’s Marketing Spend Benchmarking Survey. Thereafter, based on the survey results, the shortlisted finalists in each category
were invited to support their nomination by submitting an entry to the Agency of the Year 2013 judging panel, which consisted of twentyone senior marketing professionals from major advertisers in Singapore.
Entries were judged with equal weight going from business performance, staff development and management, contributions to the industry and community at large and of course, work carried out over the previous year.
Mr. Leonard Tan, CEO of PurpleClick said on the wins, "This has been an exceptional year for us having come this far not only winning the title for the 5th consecutive year but also extending it another category (mobile) altogether. My deepest thanks to our clients who have made this possible, our key partners Google, Yahoo! and our dedicated PurpleClick team for their incredible hard work. 2012 had been a spectacular year and I am very thankful for the support given through these years."
Looking back in retrospect, Leonard is assured once again that he did the right thing by leaving his comfortable fivefigure salary and pristine office back in 2006 to set up PurpleClick in a rented room in the backyard of a shophouse. Today, PurpleClick sits in a spacious office along Outram Road and remains to be the first and only authorized reseller of Google, Yahoo! and Baidu in Southeast Asia boasting a stellar list of key clients.
As a habitual entrepreneur with great foresight, it is not surprising that he not only defended his top spot in the Digital Agency of the Year (Local Hero) category but also extended it to Mobile Marketing Agency of the Year (Local Hero). He notes the importance to differentiate by value adding to his clients, especially critical in the competitive online advertising industry.
“I could see the emerging trends of mobile and being one of the strongest players in the industry yet nimble at the same time, we quickly adapted as the saying goes: It is not the strongest or the most intelligent who will survive but those who can best manage change. This helps us to value add to our clients further standing out from our competitors” Leonard Tan, CEO of PurpleClick.
The support from the government in its various schemes and initiatives also helped PurpleClick to propel itself to the top spot it is today.
Says Leonard Tan: “I encourage both aspiring and existing entrepreneurs to continue to strive for excellence especially if you’re residing in Singapore. With the generous support by the government, indeed Singapore is one of the best places to grow your customers, grow your company and grow as an entrepreneur!”.
PurpleClick appointed as exclusive reseller for Baidu.com in Singapore
China Search Asia, which represents Baidu in Hong Kong, Taiwan and previously Singapore as well, has appointed PurpleClick as its exclusive reseller for the Singapore market.
Marketing Interactive, 26 April 2011
Advertisers who want to target the China market can now do so through Singapore's PurpleClick Media. This local company has been appointed exclusive representative of Baidu.com by China Search (Asia) Ltd.
AdAsia Online, 26 April 2011
Minimise your advertising wastage by capturing highly targeted customers at the different stages of their purchase cycle.
Campaign Singapore, 8 April 2011
Days after Google's +1 debuted, experts told Marketing its success hinges on paradigm shift as far as social interactions are concerned.
MarketingInteractive, 6 April 2011
Renewed search marketing campaign of Image Creative Design
Image Creative Design, Singapore's leading interior design company, has renewed its search marketing campaign with PurpleClick Media, as a continuation from the previous successful campaign.
Campaign Singapore, 15 March 2011
Serial Entrepreneur
Mr Leonard Tan was a young upstart who, at 27, gave up a plum join with a five figure salary in 2006 to set up PurpleClick, a digital media advertising firm. The former employee of Internet giant Yahoo now has a string of entrepreneurial awards to his name, thanks to the success of hist fastgrowing startup.
The Straits Times, 12 February 2011
SEM/SEO Strategist for James Cook University (JCU) Singapore
James Cook University (JCU) Singapore has appointed PurpleClick Media as its SEM/SEO Strategist in a bid to enhance its traditional marketing approach with a welldeveloped regional electronic and social media strategy.
MarketingInteractive, 28 January 2011
Driving traffic to MICA
Campaign Singapore, 21 January 2011 PurpleClick Media has been tasked to drive traffic to MICA's website, www.sg, a gateway site to Singapore, as well as partnering with local branding agency antics@play, for the ministry's social media strategy.
Campaign Singapore, 21 January 2011
First agency in the region to achieve accreditation from Yahoo! and Google
In a short span of time, Leonard led and grew PurpleClick Media to become one of the leading online marketing agencies in Singapore. Within a year of operations, the business saw a turnover of more $1 million. It is also the first agency in the region to achieve accreditation from Yahoo! and Google.
TODAY, 6 January 2011