Media

Digital and Search Agency of the Year (Local Hero) for 5 Consecutive Years and Mobile Marketing Agency of the Year (Local Hero) 2013

PurpleClick retained its title as Digital Agency of the Year (Local Hero) for the 5th consecutive year and also emerged victorious as the Mobile Marketing Agency of the Year (Local Hero) – both titles mark a significant milestone for a local company in this Asia Pacific region.

The winners of the Agency of the Year Awards 2013 were determined by the combination of a nation-wide  survey  on  marketers’  agency  preferences,  and  a  thorough  evaluation  of  agency  performances during  a  specified  time­period  (1  January  2012  –  31  December  2012).  Through  both  processes,  the Agency of the Year Awards was completely client­driven.

Marketing’s research partner Lighthouse Research helped survey and consult marketers in Singapore as to  which  agencies  would  most  likely  short­list  and  engage  across  the  major  marketing  services disciplines. These questions were asked in the larger context of Lighthouse Research’s Marketing Spend Benchmarking Survey. Thereafter, based on the survey results, the short­listed finalists in each category

were invited to support their nomination by submitting an entry to the Agency of the Year 2013 judging panel, which consisted of twenty­one senior marketing professionals from major advertisers in Singapore.

Entries  were  judged  with  equal  weight  going  from  business  performance,  staff  development  and management, contributions to the industry and community at large and of course, work carried out over the previous year.

Mr. Leonard Tan, CEO of PurpleClick said on the wins, "This has been an exceptional year for us having come this far not only winning the title for the 5th consecutive year but also extending it another category (mobile)  altogether.  My  deepest  thanks  to  our  clients  who  have  made  this  possible,  our  key  partners Google,  Yahoo!  and  our  dedicated  PurpleClick  team  for  their  incredible  hard  work.  2012  had  been  a spectacular year and I am very thankful for the support given through these years."

Looking  back  in  retrospect,  Leonard  is  assured  once  again  that  he  did  the  right  thing  by  leaving  his comfortable five­figure salary and pristine office back in 2006 to set up PurpleClick in a rented room in the backyard of a shophouse. Today, PurpleClick sits in a spacious office along Outram Road and remains to be the first and only authorized reseller of Google, Yahoo! and Baidu in Southeast Asia boasting a stellar list of key clients.

As a habitual entrepreneur with great foresight, it is not surprising that he not only defended his top spot in the Digital Agency of the Year (Local Hero) category but also extended it to Mobile Marketing Agency of the Year (Local Hero). He notes the importance to differentiate by value adding to his clients, especially critical in the competitive online advertising industry.

“I  could  see  the  emerging  trends  of  mobile  and  being  one  of  the  strongest  players  in  the  industry  yet nimble  at  the  same  time, we  quickly  adapted ­  as  the  saying  goes:  It  is  not  the  strongest  or  the  most intelligent who will  survive but those who  can best manage  change. This helps us to  value add to our clients further standing out from our competitors” Leonard Tan, CEO of PurpleClick.

The support from the government in its various schemes and initiatives also helped PurpleClick to propel itself to the top spot it is today.

Says  Leonard  Tan:  “I  encourage  both  aspiring  and  existing  entrepreneurs  to  continue  to  strive  for excellence  especially  if  you’re  residing  in  Singapore.  With  the  generous  support  by  the  government, indeed Singapore is one of the best places to grow your customers, grow your company and grow as an entrepreneur!”.