YouTube Advertising

YouTube Advertising

Nothing grabs attention more than a compelling story and there’s no better way to do that than through a video. Connect to people in a unique way – convey emotions and sounds through video to ensure you messages are seen and heard.
As part of the Google suite of products, YouTube provides a powerful tool to showcase your products and services.
Get In Touch. Find Out More.

What are Video Ads

Ads that appear before other videos on YouTube, beside videos that are playing and in search results.
There are 3 main types of YouTube ads, namely: Banner Ads, In-Video Overlay ads & In-Stream video ads. There are also several other configurations advertisers can consider such as, which part of your banner ads will appear where, or whether you want your ad to be skippable or not. 
YouTube Advertising

Benefits of YouTube Advertising

Cost Effective

Your videos will only be charged if watched for at least half a minute, meaning that you don’t pay each time your video appears.

Showcase Your Product

Let your video teach your customers how to use your product or service and how it’ll help them – they’ll be thanking you for it.

Extensive Reporting

Utilise the YouTube Analytics data to see exactly how well your videos are doing, which segment responds best and much more.

Rich Media

Want to stand out from plain words and images? Make a video! The possibilities are endless and you could be on your way to becoming the next viral video.

Display Ads

These ads appears to the right of the feature video and above the video suggestions list. For larger players, this ad may appear below the player.

Overlay Ads

These ads are semi-transparent overlay ads that appear on the lower 20% portion of your video.

Skippable Ads

These skippable video ads allow viewers to skip ads after 5 seconds, if they choose. Inserted before, during, or after the main video.

Non-Skippable Ads

These non-skippable video ads must be watched before your video can be viewed.

These long non-skippable video ads may be up to 30 seconds long.

These ads can appear before, during, or after the main video.

Sponsored Cards

Sponsored cards display content that may be relevant to your video, such as products featured in the video.

Viewers will see a teaser for the card for a few seconds. They can also click the icon in the top right corner of the video to browse the cards.

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